I Don’t Care How Many Likes You Have

I recently talked about billboards and their over-inflated statistics. And it’s be quite hypocritical of me to sit here and act like the exact same sort of number flexing doesn’t happen with Digital Marketing as well; if you see a report that says your number of Facebook page likes...

Your Billboard Sucks – 7 Reasons to Invest in Digital Marketing

You’d be hard pressed to leave your house and not see an advertisement on your way to your next destination. Many of these ads come in the form of billboards, and there’s no doubting the fact that they’re noticeable. And with over 300,000 billboards currently erected in the United...

Go Test Yourself

You’ve got to keep your finger on the pulse of what your audience is thinking, and know what they’ll accept from you. – Dwayne “The Rock” Johnson There’s much more to launching a social media campaign than simply developing the content. Sure, you can go with the ‘spray and...

3 Easy Steps for Effective Digital Marketing Content

Recently we have touched on a few topics: the importance of video on your website, video marketing on Facebook, and improving customer support and service with video. But one topic we haven’t yet discussed is the frequency at which you should be churning out content, so let’s dive into...

Improve Your Customer Support & Service With Video

“Customer experience the defining line between companies that are struggling and those that are thriving” – Salesforce Any successful company knows how important customer support and service is, but the overall significance of it really depends on the industry that you’re in. For example, if you’re in the business...

Video Marketing on Facebook? It’s Time to Go Live!

You’ve undoubtedly gotten the notification that one of your friends (or a page you follow) has started a stream on Facebook Live. And the notification is a great push by Facebook to get you to tune into that live video, especially considering you only have a small window of...

Video on Your Company Website Is Not Optional

We can all agree that having a website for your company is pretty much a necessity in this day and age. Yes, some businesses can get away without one–specifically the ones in small towns where word of mouth is everything–but an online presence is non-negotiable when it comes to...